Building a successful business is all about marketing. If potential customers don’t know about your product, they will never become actual customers.
Here are 19 easy ways to publicize your business and bring in more sales opportunities.
1. Host a Marketing Forum.
Invite other small business owners to share marketing ideas that have and haven’t worked in your area.
2. Participate in Trade Shows.
These are great ways to meet other business owners and potential customers.
3. Build and Maintain a Business Referral Network.
Find other business owners at trade shows and industry events, and meet with them often.
4. Give Referrals Often!
If you send customers to other businesses, they will return the favor.
5. Hand Out Flyers/Cards for Other Businesses.
Again, your colleagues will return the favor.
6. Send Handwritten Letters.
Make your best customers feel appreciated, and they’ll keep coming back.
7. Set Up Suggestion Boxes.
Use a physical suggestion box in your store or office, an online forum, or both.
8. Get Attractive Business Cards, and Use Them!
Have several cards with you at all times.
9. Use Postcards.
They’re cheaper than letters and anyone who handles the mail will see them.
10. Write Editorials.
Buying advertising space is great, but nothing builds publicity better than an actual article in a local publication.
11. Hang Posters/Flyers at Local Establishments.
Of course, always get permission first.
12. Community Involvement.
Volunteer at local non-profit events. Encourage your employees to do the same.
Sponsor a local sports team, a charity or an annual event.
14. Host a Contest.
Whether it relates to your business or not, a local contest gets your name out in the community.
15. Public Speaking.
Contact local schools, rotary clubs and community organizations. Never pass up a chance to tell people about your business.
16. Use Your Voice Mail.
Missing a call doesn’t have to mean missing a customer. Make sure anyone who calls you will hear something about your product.
17. Use Google Places.
Google has created web pages for millions of local businesses. Claim yours, keep it updated, and pay attention to what people are saying.
18. Use Social Media.
Remember, people don’t log in to Facebook to buy things! Social media is all about creating relationships, not closing sales.
19 . Always Be Personally Accessible.
If people know they can always come to you with concerns, they will return to your business again and again.