Using mobile strategies to market your small business locally can be far less expensive than traditional marketing campaigns and works to draw tech-savvy customers to your business while they’re already in the area.
To get started with mobile local marketing, consider these simple steps:
1. Ensure a Mobile-Friendly Web Presence
Mobile phone screens are much smaller than computers or even tablets. Make sure that mobile phone users can see all of the most important information about your business without having to scroll or resize their screens.
2. Text Message Marketing
Adding an “opt-in” for text messaging on your website or in your business newsletter allows you to build a database of mobile phone numbers that you can market directly to. Through text message marketing, you can
- Send mobile-only coupons directly to customers’ Smartphones
- Alert customers to time-sensitive sales
- Grab people’s attention while they’re already out and about
3. Mobile-Only Contests
Hosting a mobile-only contest is another good way to collect mobile numbers for your advertising database. Offer customers a chance at a discount, free item or free service that they can only get by texting a special code to your business, and you’ll be well on your way to building a mobile local marketing list.
4. Let The Customer’s Location Work For You
People bring their Smartphones everywhere these days. This has given rise to location-based websites and services such as
Using these sites, people can easily let their friends know where they are and what they’re doing. Make sure your business has a presence on these sites so that every time someone “checks in,” your business name and brand will instantly appear in their social media feeds.
5. Frequent Customer Incentives
Location-based services allow you to see who “checks in” to your business most often. Offering special coupons to these customers lets them know that you appreciate their patronage and can make them more likely to recommend your business to others.
6. Place QR Codes Locally
QR codes (‘what are QR codes‘) are special codes that can be scanned by Smartphone users to get more information about a business or product. Place one in the local newspaper, on a flier inside your business or in your business booth at a local festival and offer a discount to anyone who scans it.
Related Mobile Marketing Articles
- Beyond Email: 17 Easy Techniques to Optimize Your Mobile Marketing
- How to Use QR Codes to Market Your Business
- Are You Ready to “Go Mobile”? New Marketing Book Shows You How!
Mobile Marketing Video – Mobile World Congress 2012